KnowHow2GO
KnowHow2GO, a Lumina-funded public-awareness effort involving the Ad Council, the American Council on Education and other allies, is designed to encourage low-income students in grades eight to 10 and their families to take the necessary steps toward college. The campaign's public-service advertisements urge young people to find someone who can help them get to college and direct students and their mentors to a Web site and other resources. KnowHow2GO also features a network of educational institutions, youth organizations, community groups that offer support to students. This "ground campaign" complements the media campaign. Through Lumina's support of the KnowHow2GO ground campaign, direct-service grants are helping underserved, low-income students learn how to get to college.
